Saturday, January 9, 2016

Axiom 72: Silent but Deadly

The unseen enemy is always the most fearsome.” 
-George R.R. Martin

Be where your enemy is not.” -Sun Tzu

I was recently at a industry dinner and ran into the upper management from a competing company to the one I work for. Even though we had never met I already knew a lot about them but they had no clue who I was. Considering I've been in my industry for over 16 years now most people in my position might have taken offense that they had no idea who I was. However, I didn't take offense at all, I was actually happy they didn't know anything about me.

As long as your customers, coworkers, and managers know who you are that is all the recognition you need. Don't fall for the urge to make a name for yourself in the eyes of your competition. It may make your ego feel better temporarily, but it will cause you heartache in the long run. Once your competitors know who you are you'll have a target on your back.

It is hard to fight an enemy that remains unseen. Try to stay under the radar as long as possible with your competition. Once they know who you are they will start to study you. They will learn your strengths and weaknesses. They will make each success in business a battle to the end. They will exploit your weaknesses and defeat you more often. They will learn how to defend their prized accounts and will be a step ahead of you.

If you want to win against your competition more in business make sure they know as little about you as possible.