Friday, October 9, 2015

Axiom 68: The Halo Effect

"Everything has its beauty, but not everyone sees it." -Confucius

"Beauty is power; a smile is its sword." -John Ray

In earlier Axioms I have explained about the power of appearance. In Axiom 22 I explained how dressing nicer can increase your chances of success. In Axiom 42 I wrote about how people's personalities can change based on how they dress. However, there is still one big piece of the puzzle missing when it comes to the power of appearance.

It is a phenomenon known as the Halo Effect.

The halo effect is the cognitive BS that your mind believes when you look at someone. It means that you will subconsciously infer things like how smart or how nice a person is based simply on their outer appearance. Beautiful people are assumed to be nicer, smarter, and more creative. Ugly people are assumed to be meaner and dumber when placed side by side against a beautiful person.

That means when people meet you for the first time they are going to judge your mental abilities and character tendencies simply based on the way you look on the outside. Because of this it is very important that the way to look, the way you dress, and your hygiene all communicate the message of success you are trying to achieve.

In other words, Be as attractive as possible.