Saturday, November 21, 2015

Axiom 70: You're Going to Miss Me When I'm Gone

"To my mind the old masters are not art; their value is in their scarcity." -Thomas Edison

"Appreciate what you have before it is gone" -Unknown

The law of scarcity is essential in success. The less there is of something, the more desirable and valuable it becomes.

Here are just a few examples of the law of scarcity at work:
  • The value of gold and other rare metals.
  • The value of your time if you were given six months to live.
  • Meeting a love interest that acts aloof instead of overbearing.
  • Seeing a beloved family member you haven't seen in years versus seeing a family member that comes over everyday.
  • An endangered species on the brink of extinction you just saw versus an overpopulated animal that you see daily.
  • A great employee that quits your company and leaves a huge hole for you to fill.
  • Winning a contest to have lunch with your favorite celebrity.
  • Taking a vacation of a lifetime overseas versus visiting the touristy venues in your hometown.
When striving for success you must learn to control the scarcity of yourself, and the products you sell. There are many ways to do this and they all have the same effect: increased value.